スポーツ選手VSアフィリエイター

スポーツ選手VSアフィリエイター

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僕はF1とかMotoGPといったモータースポーツが好きなんですけど、
こういったスポーツには必ずスポンサーがついてますよね?

F1のフェラーリで言ったら
「シェル」とか「レイバン」などが
大型スポンサーです。

こういった企業がスポンサードする理由は
テレビ視聴者等の目に入ることで宣伝効果があるからです。

MotoGPで絶大な人気を誇るバレンティーノロッシの
ヘルメットやレーシングスーツには「THE DOCTOR」のロゴが
大きく入っています。

これはMONSTERドリンクのラインナップの一つですね。

バレンティーノロッシは世界中どこにいっても熱狂的なファンがいるし
現役最強ライダーでもあるので、必然的にレース中テレビにもよく映るため
宣伝効果は半端ないでしょう!!

アフィリエイターも同じことをやってる

さて、モータースポーツの話ばかりしちゃいましたが、
アフィリエイトでお金を稼いでいるアフィリエイターも
言ってしまえばこのようなスポーツ選手と同じ役割を担ってます。

企業が直接宣伝をする代わりに、
アフィリエイターが商品を宣伝しているわけです。

そして多くの場合、宣伝して商品が売れた時に
宣伝料として報酬(スポンサー料)をいただきます。

活動するフィールド、手法、宣伝効果の大小が違うだけで
やっていることはスポーツ選手と同じなんですよね。

そしてスポーツ選手もアフィリエイターも受け手が存在します。
スポーツで言えば観客、アフィリエイトで言えば商品を探している人です。

どちらも世の人の役に立つというか影響のある活動なんです。

結局は人はどこを見ているか?

僕がこうやってF1とかMotoGPとか見てる時に
いつもチェックしてしまうのが、

どの位置のスポンサーロゴがスポンサー料高いんだろう?

ということです。

結局このスポンサー料って、人の目にどれだけ届くかで
ほとんどは決まっているはずなので
そういう視点で見てしまったりします。

メインスポンサーはおのずと一番見えるところにロゴがくるので

ああ、ここが一番見られるところなんだな!

とかわかったりするわけです。
人がどこを見るのかが結構勉強になったりすんですよ。

この女性の画像もどこが一番目を引くかといったら
おそらく女性の胸ですよね(笑)

このように一番見るところというのが必ずあるわけです。

サイトアフィリとかメルマガアフィリとかやってると
どうやって見てもらうか、バナーやURLをいかにクリックしてもらうかを
考えると思うんですけど、

こうやって何気なくテレビを見ている時も
勉強になることは多くあるわけです。

人はどういうところに目を引くのか考えたりできるんです。

でもこれって常日頃から考えてないと、
スポーツを見てたりしてもそんなことは考えないわけですよね。

ただボーッとみて応援してるだけ(笑)

それじゃあもったいない。

大きなお金のかかってるところというのは
徹底的に無駄を省いて効率よく運用されているはずなんです。
だから参考になるはずなんですよねー!

ってそんな感じで、純粋に観戦を楽しんでないはたけでした(笑)

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